Here are some of the reasons that we get from our customers when they tell us why they buy from us and advise their friends to do the same.

1. Easy, helpful website: Advice on selection, detailed product specifications, all the information you need to decide what you really want in your Bike.
   
   How does this benefit me?: You can buy confident that buying on our website will give you honest and easy to access information to make sure that you are buying the right product for your needs.
   
   
2. Price: Low overheads, low cost. We don’t run with a vast administrative set up and an enormous advertising budget; and we pass on the benefit to you in our prices and service.
   
   How does this benefit me?: You get an amazing product at an Great price!
   
   
3. Real Bike Shop : We're a real bike shop that strives to ensure customer satisfaction
   
   How does this benefit me?: Every bike sold is fully (PDI) inspected prior to shipping in a larger box so you don't have to struggle with the assembly process.
   
   
4. Delivery to your door: No need to struggle to the shops and back.  Our systems are delivered by courier service on a Next day delivery, or the next Saturday if you would prefer. 
   
   How does this benefit me?: Safely delivered direct to your door using the most reliable company in the UK
   
   
5. After sales service and support: We offer telephone customer services and technical support Monday to Friday between 9:30 AM and 5:30 PM  or send an email to our support team and they always reply within 1 day.  If it turns out to be something more complex, we will use our couriers to bring it back for us to fix it.  You can buy with confidence with our excellent warranty arrangements. Our systems all come with a basic 12 months warranty.
   
   How does this benefit me?: Service is the most important part and we are here to help you can feel confident that in the unlikely event you have a problem with your order that we will sort it out for you.
   
   
6. Safe Shopping: Buy online securly using our secure server.
   
   How does this benefit me?: You won't need to worry about using a credit or debit card on our website. It's secure and protected.(We are also Fully Pci compliant.

7. Help the Local Economy

   Let’s face it – money is tight for most people right now.  The economy is down and has been for a while.  By spending your money at a local bike shop instead of online you’re helping your local economy stay afloat.  Think about it – if you buy a part online the entire purchase price leaves your local economy.  If you buy it at a local shop, some of it stays.  Not all, but some.  What does stay has the potential to move around the local area even more.  Some goes to local taxes that then get re-spent in your area.  Some goes to the bike shop employees, who can then spend it again locally, and the cycle continues.  Your money gets spent over and over again, in your town, instead of somewhere hundreds of miles away.

8. Try Before You Buy

   Some items simply make no sense to buy online.  Bikes, helmets, gloves, shoes, and clothing all quickly come to mind as things you want to try before dropping cash on them.  But there’s more than that – there are all kinds of accessories that are nice to get your hands on before you actually buy.  Grips, saddles, seat bags, hydration packs, and even tools - they’re all made differently, and it’s hard to tell exactly what you’re getting just by looking at a photo online.  Nothing beats holding something in your hand to see how well it’s made and how it functions.  And of course if you’re buying a bike you can actually test ride it at the LBS.  Not online.

9. Service and Support

   Not everyone has the ability or time to work on their bike.  Buying a bike or bike part at a local shop has a ton of advantages for the mechanically challenged.  Most shops offer at least a year of free tune-ups and adjustments, and some even offer lifetime tune ups on bikes purchased there.  Parts bought at the shop are generally installed for less than parts purchased elsewhere.  The LBS will also handle any warranty issues you might have if something breaks or doesn’t work the way it’s supposed to.  If you buy online, that’s all up to you.

   If the shop doesn’t have the part you need in stock, be sure to ask about it – they can get pretty much anything in just a few days, and you wont have to pay the shipping.  The LBS will also make sure you actually buy the right part.  With all the different standards and component configurations you can easily order something that will not fit your bike or riding style.  For example: SRAM’s XX crankset can be bought with three different chainring combos, four different bottom brackets, and two different crank arm lengths.  That’s 28 different configurations.  And don’t even get me started on headsets!

10. The Human Connection

    When you buy locally (bikes or otherwise) you build relationships.  You get to know the LBS employees and they get to know you.  You’ll even consider each other as friends.  There are all kinds of perks about that.  Because they know how you ride and what you like they can recommend gear that will work well for you.  The online store can only give you a list of their most popular items.  The good people at the LBS will also help you out in a pinch, especially if you are a regular customer.  If you’ve got a big race or ride on Saturday and on Thursday your rear derailleur gets ripped off, the LBS will do everything they can to get you rolling again.  It’s not uncommon to hear of shops pulling parts off brand new bikes if they can’t get the part a customer needs in time.  One of our LBS owners even let a customer borrow his own personal bike while the customer’s frame was being replaced under warranty!  You’ll never get that kind of service from an online shop.